Originally published on my Substack, Alex Krainer’s Trend Compass, 14 September 2022

In 2020, I watched the New Normal die right in front of me. Here’s the story…

Peaceful noncompliance may not seem like much. It doesn’t make revolutions, nor is it suitable for Hollywood-style epics about the struggle for freedom. But it is actually extraordinarily powerful as I’ll try to convey with this personal experience.

On 22 May 2020, after three months of lockdowns, some of the beaches in the South of France finally opened. After weeks of being restricted at home with two small boys, I took advantage and went down to the seashore. However, this was going to be a New Normal experience with lots of new rules and restrictions. I was so horrified with what I found there, I refused to participate in what seemed like a humiliating treatment, so I just set down a few towels on the grass, overlooking the New Normal beach scene.

Over the following four days I simply sat there and observed while my kids were running around and playing. Later, I wrote an article titled, “A day at the beach in the brave new world” on my blog, The Naked Hedgie. What I did not appreciate at that time was that I was in fact watching that New Normal arrangement disintegrate and die right in front of me, under the weight of people’s simple noncompliance.